Considerations for brands that want to make a positive social impact
Making a profit does not suffice anymore; it is becoming more imperative for brands to make a positive social impact.
Making a profit does not suffice anymore; it is becoming more imperative for brands to make a positive social impact.
My entertainment diet recently has consisted of a melange of films from across the continent. Amongst the popular film genres in Africa is romance…
The Great Commission exhorts Christians to spread the gospel, and indeed it has spread. Christianity is about 2000 years old and is the world’s…
One of the great paradoxes of this age is that the gospel of authenticity and “being ourselves” is being preached all over and yet…
Before I proceed, I would like to reassure the members of the Bey-hive that this is not an attack on their queen lest I…
Human beings have what is known as negativity bias. This means that they are generally more responsive to negative stimuli than positive ones. In…
I doubt that it was ever envisaged that a sign which consists of four lines, would become associated with some of the world’s most…
Before I begin let me confirm something; yes, I’m a woman who is denouncing the Men Are Trash movement. I shall now enjoy my…
When Netflix announced that it was releasing its first original African series, Queen Sono, last year, my interest was automatically piqued. With only a…